Polaroid’s New $99 Camera Sports an Iconic Look and Shakey Pictures


Nearly a decade ago, Polaroid died (again). But a company, then known as Impossible Project, claimed it would do, well, the impossible. It would bring Polaroid back. Now, the company is renaming itself Polaroid and giving us a new camera—the $99 Polaroid now. It has an autofocus lens and a double exposure feature, but beyond that, you’ll find everything that made Polaroid cameras great. And bad.

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