Under Armour Will Sell MyFitnessPal for a $130 Million Loss

Under Armour is selling its popular fitness tracking platform MyFitnessPal to investment firm Francisco Partners for $345 million. The company said in a press release that Under Armour wants to simplify its brand, focusing on the “target consumer – the Focused Performer,” and its “UA ecosystem.” The sale is expected to go through in the fourth quarter of 2020.

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